DAVIDSON—A person can be forgiven for casting a wary look to the sky after seeing Greg Johnson’s black and orange tornado hunting pickup truck cruise down main street and park in front of Davidson’s town hall.
Fortunately, the third day of April is still too early in this part of the world for the tornado season.
Instead of chasing storms, Johnson was in Davidson to address a crowd of Riverbend Co-op employees who were at the Davidson Community Centre for the Co-op’s Branding Day event. Johnson, who makes a living as a professional storm chaser and photographer, also pays the bills as a motivational speaker. He was the keynote speaker, an end-of-day treat for those in attendance, who got to go home with not only a better awareness of Co-op brands, but an inspirational message relayed in a humourous and entertaining way.
“I believe all the best stuff in life involves risk,” he said. “These are the good things in life…falling in love, starting a business….”
He said even buying a boat, putting it on the water and taking your kids fishing is a risky thing.
He took a big risk when he left a career in the communications and marketing industry to become a professional storm chaser.
When he started, Johnson said his business model was to go out, take pictures of storms and market them.
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